ART DIRECTION STRATEGY COPYWRITING
Fogo de Chão
I had the pleasure of working with Fogo de Chão, a renowned Brazilian steakhouse, to design a few creative projects that showcased their brand and offerings. My role included conceptualizing unique ideas that aligned with their identity. From crafting visually striking materials to developing compelling messaging, I executed each project with attention to detail and a focus on engaging their audience. These efforts helped elevate their marketing campaigns and strengthened their connection with customers.
A Sign You Need More Fogo
In honor of National Gaucho Day, Fogo de Chão celebrated their Gauchos and Gauchas with a calendar highlighting some relatable Fogo moments. We took inspiration from the “Guy With a Sign” meme and put our own twist on the trend. These calendars were sold in each U.S. location throughout the year, and $5 from each purchase was donated to No Kid Hungry—allowing consumers to learn more about the brand’s personality, and the amazing history Gauchos bring to the table all while supporting a worthy cause.
This project required a heavy lift due to the many moving parts and a tight deadline. I helped coordinate and plan the shoot, jumped in for photo retouches, and ultimately designed the final look.
That’s a Wrap
To celebrate the holiday season, I designed a holiday-themed wrapping paper for Fogo de Chão. The design blended traditional holiday motifs with nods to Fogo de Chão's Brazilian heritage. To amplify the campaign, we partnered with Flora Springs, a distinguished wine company, and curated gift packages featuring the wrapping paper, premium wine, and exclusive Fogo de Chão dining experiences. These packages were sent to select influencers as part of a targeted social media campaign; generating engagement across platforms and showcasing the brands' holiday spirit during the festive season.
←
→