Valley Metro Redesign
To connect young adults to various small businesses in the Phoenix metro area by bringing a safe and easily accessible mode of transportation to each location.
Before and after of hero
Concept:
To connect with a younger audience and promote Phoenix-based businesses during a time when the city experienced a drop of engagement from young people. The intention of the new site and new features was to
connect people to experiences in Phoenix in a safe and affordable way. The idea is that users can filter the metro map to the kind of experience they’re looking for (I.e. restaurant, bar, comedy club, theatre etc.), and the screen would load the route that will get them there.
Web screens
Metro card design
Benefits:
In addition to enticing users to explore all that Phoenix has to offer, a metro card was introduced to make the experience easier. Metro users can now receive their own card which can hold any combination of unlimited rides and dollar value. They can also access a digital card by downloading the Valley Metro app.
Whatever you’re looking for, we can get you there.
The re-design allows users to filter the experience they’re looking for and the map will generate the bet route that will lead them safely to that experience.
The filter options are Comedy, Cinema, Theater, Museum, and Restaurant/Bar.
