ENVIRONMENTAL EVENT POP-UPS
Lenny & Larry’s
I had the pleasure of working on two different interactive campaigns for Lenny & Larry’s. My role involved developing eye-catching event signage, influencer kits, and tailored content that reinforced the brand’s commitment to better-for-you snacking.
Kickstart Campaign
Lenny & Larry’s sought to launch their Complete Kickstart™ Breakfast Bars with a fun and unique campaign that resonated with health-conscious consumers.
Beyond crafting an eye-catching mailer, branded merch, and social media content, we went all in and planned a full-blown launch party to give this cookie the debut it deserved.
I designed everything from invitations to giant banners (because bigger is always better), plus interactive activities that made people actually excited about whole grains. The result? A packed event, a ton of buzz, and a whole lot of happy, well-fed guests. Safe to say, Kickstart got the kickstart it deserved.
The Boss! Up Challenge
Lenny & Larry’s shook up the snack world with their latest creation—the Boss! Cookie™. I was tasked with creating bold, high-energy visuals that brought the challenge to life.
To celebrate the launch, they teamed up with legendary stuntwoman Jessie Graff to launch the "Boss Up! Challenge," daring fans to show off their strength, agility, or balance for a chance at ultimate cookie glory.
The top contenders battled it out at Ninja Nation, with the grand prize winner scoring a year’s supply of Boss! Cookies and a private training session with Graff. Because if you're going to eat like a boss, you might as well train like one too.
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