COPYWRITING SOCIAL MEDIA STRATEGY
Shinewater
ShineWater isn’t just another drink: it’s hydration with a purpose, packed with essential vitamins and electrolytes, minus the junk. I helped translate that mission into a bold, eye-catching visual identity. From creating social graphics that pops to crafting curated photoshoots that tells their story, every design element reinforced their commitment to health, sustainability, and giving back. The result? A brand that doesn’t just quench thirst—it makes an impact.
Shinewater x Trolls™ Collab
When ShineWater teamed up with DreamWorks’™ Trolls Band Together™, they needed a campaign as fun and vibrant as the movie itself. As an unashamed hardcore stan of the franchise, I was thrilled to be a part of bringing the magic to life by designing a series of social graphics and videos that blended my client’s voice with the Trolls™ signature funky flair and helped promote their limited-edition cans and launched a new flavor.
Setting the Tone
I collaborated closely with their team to create organic social posts that highlighted their products in a fun and cheeky way. I also helped coordinate and plan several photoshoots to develop a cohesive brand look and tone. These marketing materials resulted in an effective visual identity that conveyed Shinewater’s dedication to hydration without compromise, resonating with health-conscious consumers and reinforced the brand's position in the market.
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