UX BRANDING ART DIRECTION UI COPYWRITING
Show Us Your Mutts
When I first met my client, they told me they wanted to accomplish two things: to help dogs, and to create a branding that would make people stop and take a second look.
Show Us Your Mutts is an app that allows users to play daily games where they can guess the DNA makeup of a pre-determined list of real dogs in real shelters all across America. By collaborating with dog shelters and Embark (a company that provides dog DNA tests), SUYM helps raise money to make the world a little better for our furry friends.
Although I was originally only brought on for branding, I was asked to extend my contract and help bring the vision to life on both the website and app.
Win or lose, help a dog.
Once we got to the final stages of the branding, I quickly familiarized myself with the dev team in order to bring our client’s vision to life. Together, we planned each stage of the user’s experience from start-to-finish, went through a few rounds of testing, and ultimately completed the project to our client’s satisfaction and achieved the goals we’d set for ourselves at the start of the project.
The dev team and myself worked in tandem for both the design and functionalities of the app and website over the course of six months.
←
→