ART DIRECTION COPYWRITING SOCIAL MEDIA CAMPAIGN STRATEGY
Veggie Grill x Bitchin’ Sauce
This client wanted a fresh and fun awareness campaign that would tap into a new demographic of 20-35 year-olds who hadn’t given them a try just yet. With that in mind, they partnered on a limited time only menu with Bitchin’ Hot Sauce for the new year.
My task was to present a strategy that would cross-influence consumers from each brand, and conceptualize a creative direction that would re-frame the narrative around healthy food—it’s fun, it’s yum, and it’s bitchin’.
Love at First Bite is a digital campaign that was executed across social platforms, targeted digital ads, and paid media outlets.
Love at First Bite: Swipe Right on Flavor
Tapping into the current zeitgeist of dating culture—I played off current colloquialisms, actions and visual language of social media and dating apps to create a fun way to introduce the collaboration between Bitchin’ Sauce and Veggie Grill.
I spoke to Bitchin’ Sauce and Veggie Grill as a match made in veggie heaven while encouraging consumers to find their own perfect match with one of the delicious limited time offerings from this partnership.
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